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Post by Deleted on Jul 7, 2019 8:47:54 GMT -5
I recently communicated, via e-mail, with Stuart M. Saks, publisher of Pro Wrestling Illustrated. I contacted him about how the availability of the magazine isn't what it used to be in the UK. Saks, who was very cordial and helpful, told me that he and the publisher, Kappa Publishing Group, were looking at ways to increase UK sales and make the title more available over here.
That got me thinking, are US comic publishers interested in increasing their readership outside their borders?
The fact is, not every UK city has a Forbidden Planet. Most UK cities probably have a comic store - but I'm sure some don't. That does mean some publishers licensed their titles. Panini Comics currently reprints Marvel titles here while, up until December 2018, Titan Publishing reprinted DC. Going further back, Marvel UK had a dedicated office (I state this as some I spoke to thought Marvel UK was a brand; in some ways, it was, but it was also an office).
I am sure companies want to sell as many copies around the world as possible.
Also, I follow stats via Diamond and Comichron, but do publishers record non-US sales?
Every sale is important, I guess, so I would be interested in finding out, historically or now, whether publishers have any sort of proactive dedication to increasing readership outside the United States.
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Post by Deleted on Jul 7, 2019 14:10:41 GMT -5
I recently communicated, via e-mail, with Stuart M. Saks, publisher of Pro Wrestling Illustrated. I contacted him about how the availability of the magazine isn't what it used to be in the UK. Saks, who was very cordial and helpful, told me that he and the publisher, Kappa Publishing Group, were looking at ways to increase UK sales and make the title more available over here. That got me thinking, are US comic publishers interested in increasing their readership outside their borders? The fact is, not every UK city has a Forbidden Planet. Most UK cities probably have a comic store - but I'm sure some don't. That does mean some publishers licensed their titles. Panini Comics currently reprints Marvel titles here while, up until December 2018, Titan Publishing reprinted DC. Going further back, Marvel UK had a dedicated office (I state this as some I spoke to thought Marvel UK was a brand; in some ways, it was, but it was also an office). I am sure companies want to sell as many copies around the world as possible. Also, I follow stats via Diamond and Comichron, but do publishers record non-US sales? Every sale is important, I guess, so I would be interested in finding out, historically or now, whether publishers have any sort of proactive dedication to increasing readership outside the United States. Not every US city has a comic shop. There are large swaths of the US where someone has to drive hours before they find a comic shop. The US publishers do nothing aside from print subscriptions, digital editions, online sellers to make books available for sale in those regions. I don't see why they would do anything in foreign markets that they already aren't doing in domestic markets to increase sales/availability. The big 5 publishers have 1 customer. That is Diamond. Diamond essentially buys every copy they produce. Who Diamond sells to isn't their concern really, but Diamond's customers are retailers, and the end customer is not a customer of Diamond or the publisher, but of the retailer. In the current market model, the publishers are 4 steps removed from end customers and any effort to increase sales is going to be to get their one primary customer to increase sales, and that is Diamond. As long as Diamond buys enough overall product, things like regional accessibility are not going to be an issue for them. And changing the market model would require a large capital investment in infrastructure to create a new distribution channel outside Diamond, which currently does not exist for periodicals, and you have to ask if any small bump in sales to those underserved regions would be worth what they have to invest to achieve it. Sure every sale matters, but you also have to ask how much does each additional sale cost? If the investment/cost is too much, those additional sales do not produce additional profits. -M
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