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Post by Slam_Bradley on Feb 6, 2020 11:45:49 GMT -5
you also need to keep in mind that you are simply not the target demographic for comics publishers. This is something I've been wondering about more and more recently - does anyone know who is the target demographic these days - at least for superhero comics in, say, North America? For the longest time, obviously it would have been kids and eventually college aged (or army aged) students, but it seems as if the publishers have given up on trying to entice at least the younger kids back into the field and since I'd personally estimate that the average ten year old hasn't bothered with comics in something like twenty years, then that leaves us forty, fifty, and older customers being the only ones interested enough in the hobby to keep it afloat. I mean, aiming to please 40/50 year olds might not seem like a sound business practice, but if those are the people still buying comics regularly, that might just have to be who DC, Marvel, etc has to cater to. I keep hearing that the movies and TV series don't bring in new readers and I suspect that comics are a sort of difficult hobby to stumble upon these days what with them no longer being readily available at convenience stores, etc, so if there is a younger crowd buying these things, where are they coming from? Am I underestimating the power of online reading/paperback sales through book stores/something else? If DC and Marvel were still just DC and Marvel it might make a modicum of sense for them to target a diminishing demographic, i.e. over 40 white males. But they're essentially IP farms for Warner and Disney, so in that context it makes zero sense. Barring companies and industries that have targeted demographics, for example industries that cater to retirees, the coveted demographic is still 18-34 olds, particularly 18-34 year old females, who generally have more buying power and more decision-making power. 18-34 is even bigger now since that cohort is the largest since the Baby Boom. Also keep in mind that those of us that are 39-55 are arguably less important than ever as our generational cohort was one of the smallest ever and the economic reality of our lives is that we have less disposable income than at least the last three generations before us. |
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Post by mikelmidnight on Feb 6, 2020 12:35:10 GMT -5
The only comic I am buying regularly at this point is Love & Rockets, although I do purchase the occasional trade collection.
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Sadly
Feb 6, 2020 20:28:16 GMT -5
Post by berkley on Feb 6, 2020 20:28:16 GMT -5
The only comic I am buying regularly at this point is Love & Rockets, although I do purchase the occasional trade collection. Same here. I had been buying Cinema Purgatorio, but I think that series might be finished now. |
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