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Post by Deleted on Oct 23, 2016 0:55:37 GMT -5
I guess returnability killed the 100:1 and 200:1 variants.
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Post by wildfire2099 on Oct 23, 2016 7:12:26 GMT -5
You mean value-wise?
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Post by Deleted on Oct 23, 2016 9:17:13 GMT -5
No, a dealer could order 200 copies just to get the variant, which he'd sell for big bucks. He'd then return 180 unsold copies. So DC might print extra variant copies only to have the bulk of the regular copies returned. |
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Post by hondobrode on Oct 24, 2016 21:46:45 GMT -5
How many people are going to order huge numbers to get the variant and then return a large number of unsold copies ?
It could happen, but I don't think it's many that would do that.
As far as Rebirth's impact, I believe it's positive not only for DC but the overall market as well.
True, it's not as progressive as the New 52 in some ways, but the market keeps killing most titles that aren't superhero or hardcore continuity books, at least at DC.
It's some of the quirky stuff I love the most, like Frankenstein Agent of S.H.A.D.E. That series was awesome. I didn't care for the blue fin mohawk, but, I liked O.M.A.C. for what it was. Unfortunately things like G.I. Zombie, Men of War, All-Star Western, etc.
The genres exist in fandom, but they tend to be at the indies, whereas most of the indies have recognized that DC & Marvel pretty much have a lock on superheroes.
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Post by Deleted on Nov 11, 2016 14:07:39 GMT -5
And DC's market share lead with Rebirth ends in October, with Marvel taking the top spot. The market share boost they got from the new52 lasted longer... Oct MarketshareSo again, after the initial spike in interest, DC sales levels are settling back to where they were before it all started, which is what I pretty much expected to happen all along. The added returnability was a sign the books weren't selling form retailers to readers as much as they were ordered and now retailers have cut back their orders to the levels they are selling, not wha tthey hoped to sell, and there are fewer variant incentives bolstering orders now that the first handful of issues are out, so sales levels aren't falsely inflated, returning DC firmly to the #2 spot. I'm glad readers are liking the books better now (those that are, if you read more modern oriented comics boards there's a lot of grumbling about new52 things that are gone some readers want back) so you can't please everyone, but Rebirth was never going to be the savior of the comics industry or even the savior of DC. It was a short term marketing spike that hopefully will retain slightly higher sales in the long term, but it was never going to rewrite the script for what people buy long term because people don't buy things long term anymore, they chase what's hot, hence all the #1s, reboots, Loot Crates, etc. -M |
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Post by Warmonger on Nov 11, 2016 14:15:08 GMT -5
I've already dropped every Rebirth title except Hellblazer, which is starting to get REALLY good. Shades of the Ennis Vertigo days.
I'm totally done with new Batman comics. Too much convoluted BS that guys like Morrison and Snyder have now made the norm.
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Post by earl on Nov 13, 2016 17:10:25 GMT -5
The Batman Rebirth stuff is dire. Some of the artwork is pretty nice, but the stories are so over the top and dumb. They need to just send off all of these sidekicks to college and get back to basics. Batman can now tap into every street lamp in Gotham and can turn buildings into his own personal Death Star. No sense of scope at all. Batman is now a side character in his own book, it's all very odd.
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Post by Deleted on Dec 9, 2016 16:10:54 GMT -5
And DC's market share lead with Rebirth ends in October, with Marvel taking the top spot. The market share boost they got from the new52 lasted longer... Oct MarketshareSo again, after the initial spike in interest, DC sales levels are settling back to where they were before it all started, which is what I pretty much expected to happen all along. The added returnability was a sign the books weren't selling form retailers to readers as much as they were ordered and now retailers have cut back their orders to the levels they are selling, not wha tthey hoped to sell, and there are fewer variant incentives bolstering orders now that the first handful of issues are out, so sales levels aren't falsely inflated, returning DC firmly to the #2 spot. I'm glad readers are liking the books better now (those that are, if you read more modern oriented comics boards there's a lot of grumbling about new52 things that are gone some readers want back) so you can't please everyone, but Rebirth was never going to be the savior of the comics industry or even the savior of DC. It was a short term marketing spike that hopefully will retain slightly higher sales in the long term, but it was never going to rewrite the script for what people buy long term because people don't buy things long term anymore, they chase what's hot, hence all the #1s, reboots, Loot Crates, etc. -M And November pretty much follows October's model, Marvel firmly back in the #1 spot in marketshare and DC looks exactly like it did pre-Rebirth, Batman dominates sales in the top 10, nothing else much moves for them and they are entrenched in the #2 spot with only the initial spike of the #1 issues changing thengs but then returning back to the normal pattern after just 1 month. So much for Rebirth changing the comics landscape and being so good everyone had to buy it. So what the next failure to make real change int he marketplace for Didio and company? -M |
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Post by Deleted on Dec 11, 2016 18:12:44 GMT -5
I thought the $2.99 cover would be helping DC!
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Post by The Captain on Dec 12, 2016 8:35:43 GMT -5
I thought the $2.99 cover would be helping DC! True, but having a price point of $2.99 on a bag of crap is only important if your target demographic is really in the market for a bag of crap. To be more serious about the subject, this may be the signal to DC, and Marvel eventually, that this current model of "reboot, cancel, reboot, lather, rinse, repeat" may be at the end of its usefulness in affecting the market. Sure, it provides a quick bump, but it isn't a sustainable impact on the revenue stream and it may be having a detrimental long-term effect by turning off the core audience to the point that they are then leaving the hobby rather than play the game. |
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Post by wildfire2099 on Dec 12, 2016 12:55:26 GMT -5
I think next month will be a better measure, MRP... while of course DC got a big #1 issue bump.. Marvel had that going this month...all the top Marvel books for the books were either #1s or events. Skimmming the list, it seems like series that are ongoing are pretty even between Marvel and DC.
Also, there's alot more Marvel at the bottom of the list... I recall not too long ago Marvel wouldn't let a title go under 25K, they've got several hovering around 10K
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Post by Deleted on Dec 12, 2016 13:59:55 GMT -5
I think next month will be a better measure, MRP... while of course DC got a big #1 issue bump.. Marvel had that going this month...all the top Marvel books for the books were either #1s or events. Skimmming the list, it seems like series that are ongoing are pretty even between Marvel and DC. Also, there's alot more Marvel at the bottom of the list... I recall not too long ago Marvel wouldn't let a title go under 25K, they've got several hovering around 10K Well the DC bump lasted 1 monh, then the next 2 it was back to normal, so a 3rd would confirm, but if you look at ranking and/or actual sales numbers, DC is pretty much right back to what they were doing before Rebirth regardless of what Marvel does. So DC's Rebirth, as an attempt to boost DC sales longterm and gain sales, hasn't worked. The pissing contest is secondary to what it actually does to their sales. I don't care if Marvle or DC is #1 on a chart, but looking at how the books actually fare in the marketplace, Rebirth accomplished a 1 month bump and then back to normal. Unless there is a huge surge in actual sales to retailers, month 3 won't change that even if Marvel's sales fall off the chart. And I am going to bet, with that 3rd month being December, retailers put their money into trades and merch/toys for holiday gift sales rather than in the 8th or 9th issue of a Rebirth series or a Marvel series, so I doubt you will see any surges in sales for ongoing books this month. -M |
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Post by wildfire2099 on Dec 12, 2016 15:47:37 GMT -5
I'm sure you're right about that... the November numbers seem generally kinda low to me compared to the recent run up.. it looking like 2016 will be pretty much flat as far as growth goes until December is amazing. I didn't actually do side by side.. but it felt to me like DC was generally a little higher title by title, but you're correct that overall they're not... they did ship less titles than they were before (I definitely remember months of over 100 books.. Nov. was 84), so maybe that's the thing I'm seeing.
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Post by Deleted on Dec 12, 2016 15:57:25 GMT -5
I'm sure you're right about that... the November numbers seem generally kinda low to me compared to the recent run up.. it looking like 2016 will be pretty much flat as far as growth goes until December is amazing. I didn't actually do side by side.. but it felt to me like DC was generally a little higher title by title, but you're correct that overall they're not... they did ship less titles than they were before (I definitely remember months of over 100 books.. Nov. was 84), so maybe that's the thing I'm seeing. Remember to count all the bi-weekly books as 2 books not one though... and that pretty much accounts for any uptick they did achieve-they're selling slight,y more because they doubled up on the best sellers getting existing customers to buy more of what they already did rather than gaining new customers per se. -M |
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Post by wildfire2099 on Dec 12, 2016 19:07:45 GMT -5
True, but that's probably a better strategy than publishing titles no one wants and hoping they find the next Hawkeye or Ms. Marvel.
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