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Post by tingramretro on May 27, 2016 13:28:10 GMT -5
Comics have been around for a lot longer than 80 years. Maybe I'm wrong, but I thought besides a few outliers comics started in America in 1933 or so. Educate me. Ah, now you didn't say anything about America. The British comics industry was already pretty well established by about 1890. I was thinking of that, not of America. I think the first wholly original comic in America was in 1935, wasn't it?
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Post by Trevor on May 27, 2016 14:14:01 GMT -5
Comics have been around for a lot longer than 80 years. Indeed, and as the economics of the current industry and Trevor indicate, it is now surviving, not thriving as it used to, which IMHO is a sign that the old formula still all too present doesn't work as much as you think But wait, you agreed with that point a couple posts ago! I've never heard an argument I agree with that the quality of comics is less now than in the past. The facts of the smaller market share is entirely due to economics and increased leisure choices. IMHO of course.
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Post by Trevor on May 27, 2016 14:15:23 GMT -5
Maybe I'm wrong, but I thought besides a few outliers comics started in America in 1933 or so. Educate me. Ah, now you didn't say anything about America. The British comics industry was already pretty well established by about 1890. I was thinking of that, not of America. I think the first wholly original comic in America was in 1935, wasn't it? I thought stuff before the 30s was just comic strip reprints. Interesting. Anyone have any good links or articles on the ~1890 British comic industry?
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Post by Arthur Gordon Scratch on May 27, 2016 15:06:18 GMT -5
Indeed, and as the economics of the current industry and Trevor indicate, it is now surviving, not thriving as it used to, which IMHO is a sign that the old formula still all too present doesn't work as much as you think But wait, you agreed with that point a couple posts ago! I've never heard an argument I agree with that the quality of comics is less now than in the past. The facts of the smaller market share is entirely due to economics and increased leisure choices. IMHO of course. Oh I agree that the production values are currently at their highest and that the worst comic of our days probably is a hundred times better than the worst of the 90ies, but storywise, I still disagree that we're seing a peak. And I believe that if you read every post of our little community over here, you'd find that at least 80% of the people you cross path here indeed believe the quality of comics is less now than in the past and repeatidly say so Seriously, I belive that since superhero cartoons, video games and movies took from most of the best of what happened in comics, if comics keep on recycling their own soap, they are doomed, and I can't see how a 85000 copies best selling title could be the proof that the readers are getting what they want...
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Post by Deleted on May 27, 2016 15:11:56 GMT -5
Dips in sales doesn't reflect the quality of the comics, but it does reflect what people want or are willing to spend money one. You say people want soap operas and always have, except soap operas have all but disappeared in modern American entertainment-all the major networks use dot fill the entire afternoon of programming with soaps, and then prime time soaps, then the Soap Opera network rebroadcast them for people to watch and a cottage industry of magazines covering the soaps emerged, and now for the most part, it's all gone-daytime soaps died because American consumers interest in soaps as an entertainment form dried up.
You say people only want remakes and sequels without looking at the fact that most of them flop horribly and perform well below expectations, the ones that do seem to do well usually have something new to offer-a new story featuring old favorite characters, a new twist, a new set of characters whatever, the ones that fail are the ones that rehash or stick to the tired old tropes without bringing anything new to the table.
What is selling (which reflects what people are willing to pay for and that is the true test of what they want, not what they say they want and don't shell out for) is entertainment that is digestible a story that runs, has water cooler talk type shock twists and eventually gets resolved by the end of the movie, the end of the season or the end of the season. They are willing to go along on an extended story as long as it has a payoff at the end (whether season finale, series finale, end of movie, etc. The neverending stuff ends unsuccessfully because people lose interest and find other things that do satisfy them.
Sales does not equal quality. But quality does not mean people will want it. Sales reflect what people are actually willing to get, which if it's not a necessity (And entertainment isn't), is what they want. So you see comics quality as increasing over time, I see it as a product that is moving away form what people wanted and were willing to pay for.
Production costs go up, the the root cause of the increase in modern comics is economics of scale. They are selling thus making fewer units so the cost per unit goes up. That's what happens with niche products that either lost or never had a larger mass audience. Comics lost their mass audience when they decided to focus on their hardcore core niche audience. They changed their business model to the direct market which lowered their risk and maximized profits in the short term, but long term strangled the future growth of the industry by cutting it off form its feeder audiences.
Doesn't matter how good you think something is, if it doesn't appeal to a wide enough audience, it won't sell well enough to be viable as a mass product, and prices will spiral as it becomes a niche product selling to a smaller and smaller audience. The smaller the audience gets, the higher the prices go, the higher the prices get, the smaller the audience gets. They've entered a vicious circle and doing more of the same will only continue that vicious circle's spiral of contraction. Yes, they've survived 80 years, but the comic market as it is currently constituted (i.e. the direct market selling through specialty shops only) has only been around for about 2 decades and it has been 2 decades of shrinking markets and audience attrition. Entropy has taken its toll on the direct market, and comics may well survive, but the market form it has been distributed in the US for the past 20 may not. People equate comics with the direct market. That's something that has only been true for the last 20-25 years, not for the lifeblood of comics. Comics don't need the direct market to survive, it has done so before without it, and does so in other market outside the US without it. Comics is a growth industry among publishers outside the direct market. Image is growing sales in bookstores outside the direct market. The direct market needs comics to survive, not the other way around, except catering to the direct market (which is primarily big 2 super-hero books and their perpetual status quo never ending stories) is sucking the lifeblood out of comics as a whole.
The distribution and sales model for comics books that existed when they started in the US in the 1930s died in the late 1980s and was buried in the 90s. Something new had emerged to take its place, i.e. the direct market, but it changed the business of comics. Now that model for sales and distribution is dying on the vine, but those who cling to it are fighting against anything rising to take its place. TO say comics have survived is true, but misleading. The business of bringing comics to market has seen it's fair share of deaths, rebirths, and changes, with casualties abounding in it, form publishers, to distributors, to news vendors, to comic shops who have all paid the price for the failure of "comics" to evolve its buisiness model with the changing times. The art form will endure, the industry however, may be on life support.
-M
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Post by Trevor on May 27, 2016 15:14:33 GMT -5
But wait, you agreed with that point a couple posts ago! I've never heard an argument I agree with that the quality of comics is less now than in the past. The facts of the smaller market share is entirely due to economics and increased leisure choices. IMHO of course. Oh I agree that the production values are currently at their highest and that the worst comic of our days probably is a hundred times better than the worst of the 90ies, but storywise, I still disagree that we're seing a peak. And I believe that if you read every post of our little community over here, you'd find that at least 80% of the people you cross path here indeed believe the quality of comics is less now than in the past and repeatidly say so Seriously, I belive that since superhero cartoons, video games and movies took from most of the best of what happened in comics, if comics keep on recycling their own soap, they are doomed, and I can't see how a 85000 copies best selling title could be the proof that the readers are getting what they want... I wish we could go back to the days of pretty much every kid/teen being familiar with comics, but I don't see how that's possible. The entertainment market is too varied, and culture has changed. People just don't read anymore.
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Post by Deleted on May 27, 2016 15:23:32 GMT -5
Oh I agree that the production values are currently at their highest and that the worst comic of our days probably is a hundred times better than the worst of the 90ies, but storywise, I still disagree that we're seing a peak. And I believe that if you read every post of our little community over here, you'd find that at least 80% of the people you cross path here indeed believe the quality of comics is less now than in the past and repeatidly say so Seriously, I belive that since superhero cartoons, video games and movies took from most of the best of what happened in comics, if comics keep on recycling their own soap, they are doomed, and I can't see how a 85000 copies best selling title could be the proof that the readers are getting what they want... I wish we could go back to the days of pretty much every kid/teen being familiar with comics, but I don't see how that's possible. The entertainment market is too varied, and culture has changed. People just don't read anymore. Comics top the best seller list for children's books all the time. Big NAte, Diary of a Wimpy Kid, The Percy JAckson adaptaions etc. Kids still love comics and read comics, just not big 2 super-hero comics who are not produced for kids but for the hardcore fan audience of the direct market. Super-hero comics are sold to or for kids so kids don't want them, but they do want comics in general because comics that are sold to and for kids do very well, unless they are produced by Marvel or DC these days because those never reach outlets where kids could/would buy them. -M
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Post by Arthur Gordon Scratch on May 27, 2016 15:42:21 GMT -5
Oh I agree that the production values are currently at their highest and that the worst comic of our days probably is a hundred times better than the worst of the 90ies, but storywise, I still disagree that we're seing a peak. And I believe that if you read every post of our little community over here, you'd find that at least 80% of the people you cross path here indeed believe the quality of comics is less now than in the past and repeatidly say so Seriously, I belive that since superhero cartoons, video games and movies took from most of the best of what happened in comics, if comics keep on recycling their own soap, they are doomed, and I can't see how a 85000 copies best selling title could be the proof that the readers are getting what they want... I wish we could go back to the days of pretty much every kid/teen being familiar with comics, but I don't see how that's possible. The entertainment market is too varied, and culture has changed. People just don't read anymore. And yet you rejoice in the high quality of todays comics... Sorry for being a little cynical there, but as we've been saying for a few posts now, surviving is the lowest form of life. The thing is also probably related to that : Image does neither need superheroes nor soap to thrive, but Marvel and DC do, because that's almost all they own and can, structuraly. But as both are owned and run by two of the biggest media corporations in the world, the focus is biased. Now if yo look at the Walking Dead and such, there's no reason to not be hopefull in he future of the medium, but it's true that our regular little trips to our LCS might soon be a thing of the past, at least for those of us who still take those... What is cool about Rebirth though is that it seems to give many of us new energy, finally something that may encline us to crusade for superhero comics outside of our comic book circles. Because let's be honest, the past 10-15 years have showcased exhibits of insesteous behavious far more severe than the ones of the british royal family in the past 150 years! Rebirth is (maybe) mainstream comics being smart again, proud of their history and its specifics in clever ways unique to the superhero form but long forgotten. Hydra cap might be fun (or a disaster), but it still will only matter (in a good or bad way) to comic geeks already deeply familiar with marvel lore. It's just plot. Rebirth is the return of Alan Moore, Milligan, Morrisson and Gaiman : let's take in account all the contradictions of our multi creator universe and timeline, and manage to find an unexploited thread/angle that could make sense of all those contradiction to tell something beyond the plot, something about creativity and ingeniosity. Both of those still matter to any audience, or so I believe and Geoff Johns hopes. Full disclosure, I've always been disappointed by his work, so this comes as a shocking surprise. I'm sure it will stumble upon the way, but the strenght for the future it has is that Marvel comics are hyped by the medias : those new Rebirth comics will be hyped by their readers, possibly turning them into involved crusaders. there's nothing better than that in the long run.
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Post by Slam_Bradley on May 27, 2016 15:52:48 GMT -5
I wish we could go back to the days of pretty much every kid/teen being familiar with comics, but I don't see how that's possible. The entertainment market is too varied, and culture has changed. People just don't read anymore. Comics top the best seller list for children's books all the time. Big NAte, Diary of a Wimpy Kid, The Percy JAckson adaptaions etc. Kids still love comics and read comics, just not big 2 super-hero comics who are not produced for kids but for the hardcore fan audience of the direct market. Super-hero comics are sold to or for kids so kids don't want them, but they do want comics in general because comics that are sold to and for kids do very well, unless they are produced by Marvel or DC these days because those never reach outlets where kids could/would buy them. -M And let's not forget when Bone was burning up the sales chart for the collected editions by Scholastic. And I've bought a lot of "Board books" for my grandson that have Batman and other DC characters.
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Post by Arthur Gordon Scratch on May 27, 2016 15:55:24 GMT -5
Comics top the best seller list for children's books all the time. Big NAte, Diary of a Wimpy Kid, The Percy JAckson adaptaions etc. Kids still love comics and read comics, just not big 2 super-hero comics who are not produced for kids but for the hardcore fan audience of the direct market. Super-hero comics are sold to or for kids so kids don't want them, but they do want comics in general because comics that are sold to and for kids do very well, unless they are produced by Marvel or DC these days because those never reach outlets where kids could/would buy them. -M And let's not forget when Bone was burning up the sales chart for the collected editions by Scholastic. And I've bought a lot of "Board books" for my grandson that have Batman and other DC characters. How mischivieous of you!
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Post by tingramretro on May 27, 2016 16:29:33 GMT -5
Ah, now you didn't say anything about America. The British comics industry was already pretty well established by about 1890. I was thinking of that, not of America. I think the first wholly original comic in America was in 1935, wasn't it? I thought stuff before the 30s was just comic strip reprints. Interesting. Anyone have any good links or articles on the ~1890 British comic industry? Well, first off, in the UK we don't traditionally differentiate between newspaper strips and any other form of comics the way you do. Any form of sequential art is just 'comics', really (we also don't traditionally use the phrase 'comicbook', just 'comic'). But in any case, British comics originated not with reprints of newspaper strips but as an outgrowth of illustrated magazines, originally satirical magazines aimed at the (adult) working classes in the early 1800s, and later the illustrated "story papers" aimed at kids; their development into what we would recognise today as comics was gradual, but by the time Comic Cuts was launched in 1890 it was pretty much complete ( Comic Cuts and its rival Illustrated Chips both contained a mix of new, original strips created in Britain and unlicensed reprints of mostly American newspaper strips). Ally Sloper's Half Holiday, which first appeared in 1884, was possibly the first comic magazine to feature a recurring character (Sloper first appeared in Judy in 1867) and was still aimed at semi-literate adults, but by the time of the first world war, British comics were pretty much exclusively aimed at the under tens. That only really started to change in the 1950s when most of the story papers (aimed at older kids) were converted into comics. Before that, it was generally considered that kids started off on comics but graduated to more text heavy publications when they were into double figures agewise. More information here: britishcomics.wikia.com/wiki/Early_British_Comics_(1800s_to_1930s)
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Post by Trevor on May 27, 2016 16:52:36 GMT -5
Dips in sales doesn't reflect the quality of the comics, but it does reflect what people want or are willing to spend money one. You say people want soap operas and always have, except soap operas have all but disappeared in modern American entertainment-all the major networks use dot fill the entire afternoon of programming with soaps, and then prime time soaps, then the Soap Opera network rebroadcast them for people to watch and a cottage industry of magazines covering the soaps emerged, and now for the most part, it's all gone-daytime soaps died because American consumers interest in soaps as an entertainment form dried up. You say people only want remakes and sequels without looking at the fact that most of them flop horribly and perform well below expectations, the ones that do seem to do well usually have something new to offer-a new story featuring old favorite characters, a new twist, a new set of characters whatever, the ones that fail are the ones that rehash or stick to the tired old tropes without bringing anything new to the table. What is selling (which reflects what people are willing to pay for and that is the true test of what they want, not what they say they want and don't shell out for) is entertainment that is digestible a story that runs, has water cooler talk type shock twists and eventually gets resolved by the end of the movie, the end of the season or the end of the season. They are willing to go along on an extended story as long as it has a payoff at the end (whether season finale, series finale, end of movie, etc. The neverending stuff ends unsuccessfully because people lose interest and find other things that do satisfy them. Sales does not equal quality. But quality does not mean people will want it. Sales reflect what people are actually willing to get, which if it's not a necessity (And entertainment isn't), is what they want. So you see comics quality as increasing over time, I see it as a product that is moving away form what people wanted and were willing to pay for. Production costs go up, the the root cause of the increase in modern comics is economics of scale. They are selling thus making fewer units so the cost per unit goes up. That's what happens with niche products that either lost or never had a larger mass audience. Comics lost their mass audience when they decided to focus on their hardcore core niche audience. They changed their business model to the direct market which lowered their risk and maximized profits in the short term, but long term strangled the future growth of the industry by cutting it off form its feeder audiences. Doesn't matter how good you think something is, if it doesn't appeal to a wide enough audience, it won't sell well enough to be viable as a mass product, and prices will spiral as it becomes a niche product selling to a smaller and smaller audience. The smaller the audience gets, the higher the prices go, the higher the prices get, the smaller the audience gets. They've entered a vicious circle and doing more of the same will only continue that vicious circle's spiral of contraction. Yes, they've survived 80 years, but the comic market as it is currently constituted (i.e. the direct market selling through specialty shops only) has only been around for about 2 decades and it has been 2 decades of shrinking markets and audience attrition. Entropy has taken its toll on the direct market, and comics may well survive, but the market form it has been distributed in the US for the past 20 may not. People equate comics with the direct market. That's something that has only been true for the last 20-25 years, not for the lifeblood of comics. Comics don't need the direct market to survive, it has done so before without it, and does so in other market outside the US without it. Comics is a growth industry among publishers outside the direct market. Image is growing sales in bookstores outside the direct market. The direct market needs comics to survive, not the other way around, except catering to the direct market (which is primarily big 2 super-hero books and their perpetual status quo never ending stories) is sucking the lifeblood out of comics as a whole. The distribution and sales model for comics books that existed when they started in the US in the 1930s died in the late 1980s and was buried in the 90s. Something new had emerged to take its place, i.e. the direct market, but it changed the business of comics. Now that model for sales and distribution is dying on the vine, but those who cling to it are fighting against anything rising to take its place. TO say comics have survived is true, but misleading. The business of bringing comics to market has seen it's fair share of deaths, rebirths, and changes, with casualties abounding in it, form publishers, to distributors, to news vendors, to comic shops who have all paid the price for the failure of "comics" to evolve its buisiness model with the changing times. The art form will endure, the industry however, may be on life support. -M In a vacuum, your post would make a lot of sense. But instead of economics of scale or anything the comic companies did wrong, I believe it mostly comes down to the advent of video games and cable TV, then home media and Internet just expanding the problem.
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Post by Action Ace on May 27, 2016 18:08:11 GMT -5
For those of you that missed out, there will be a second print of DC Rebirth coming out June 8. This one will be squarebound and retail for $5.99.
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Post by Deleted on May 27, 2016 22:52:11 GMT -5
Dips in sales doesn't reflect the quality of the comics, but it does reflect what people want or are willing to spend money one. You say people want soap operas and always have, except soap operas have all but disappeared in modern American entertainment-all the major networks use dot fill the entire afternoon of programming with soaps, and then prime time soaps, then the Soap Opera network rebroadcast them for people to watch and a cottage industry of magazines covering the soaps emerged, and now for the most part, it's all gone-daytime soaps died because American consumers interest in soaps as an entertainment form dried up. You say people only want remakes and sequels without looking at the fact that most of them flop horribly and perform well below expectations, the ones that do seem to do well usually have something new to offer-a new story featuring old favorite characters, a new twist, a new set of characters whatever, the ones that fail are the ones that rehash or stick to the tired old tropes without bringing anything new to the table. What is selling (which reflects what people are willing to pay for and that is the true test of what they want, not what they say they want and don't shell out for) is entertainment that is digestible a story that runs, has water cooler talk type shock twists and eventually gets resolved by the end of the movie, the end of the season or the end of the season. They are willing to go along on an extended story as long as it has a payoff at the end (whether season finale, series finale, end of movie, etc. The neverending stuff ends unsuccessfully because people lose interest and find other things that do satisfy them. Sales does not equal quality. But quality does not mean people will want it. Sales reflect what people are actually willing to get, which if it's not a necessity (And entertainment isn't), is what they want. So you see comics quality as increasing over time, I see it as a product that is moving away form what people wanted and were willing to pay for. Production costs go up, the the root cause of the increase in modern comics is economics of scale. They are selling thus making fewer units so the cost per unit goes up. That's what happens with niche products that either lost or never had a larger mass audience. Comics lost their mass audience when they decided to focus on their hardcore core niche audience. They changed their business model to the direct market which lowered their risk and maximized profits in the short term, but long term strangled the future growth of the industry by cutting it off form its feeder audiences. Doesn't matter how good you think something is, if it doesn't appeal to a wide enough audience, it won't sell well enough to be viable as a mass product, and prices will spiral as it becomes a niche product selling to a smaller and smaller audience. The smaller the audience gets, the higher the prices go, the higher the prices get, the smaller the audience gets. They've entered a vicious circle and doing more of the same will only continue that vicious circle's spiral of contraction. Yes, they've survived 80 years, but the comic market as it is currently constituted (i.e. the direct market selling through specialty shops only) has only been around for about 2 decades and it has been 2 decades of shrinking markets and audience attrition. Entropy has taken its toll on the direct market, and comics may well survive, but the market form it has been distributed in the US for the past 20 may not. People equate comics with the direct market. That's something that has only been true for the last 20-25 years, not for the lifeblood of comics. Comics don't need the direct market to survive, it has done so before without it, and does so in other market outside the US without it. Comics is a growth industry among publishers outside the direct market. Image is growing sales in bookstores outside the direct market. The direct market needs comics to survive, not the other way around, except catering to the direct market (which is primarily big 2 super-hero books and their perpetual status quo never ending stories) is sucking the lifeblood out of comics as a whole. The distribution and sales model for comics books that existed when they started in the US in the 1930s died in the late 1980s and was buried in the 90s. Something new had emerged to take its place, i.e. the direct market, but it changed the business of comics. Now that model for sales and distribution is dying on the vine, but those who cling to it are fighting against anything rising to take its place. TO say comics have survived is true, but misleading. The business of bringing comics to market has seen it's fair share of deaths, rebirths, and changes, with casualties abounding in it, form publishers, to distributors, to news vendors, to comic shops who have all paid the price for the failure of "comics" to evolve its buisiness model with the changing times. The art form will endure, the industry however, may be on life support. -M In a vacuum, your post would make a lot of sense. But instead of economics of scale or anything the comic companies did wrong, I believe it mostly comes down to the advent of video games and cable TV, then home media and Internet just expanding the problem. American newsagents were trying to stop carrying comics long before the advent of video game sor cable TV because the cover price was not profitable for them, which led to DC experiment with formats and pricing and create the dollar book line etc. The DC Implosion happened before the advent of cable TV and video games and had to do with access to the books and the appeal of the content being put out by DC. These (and other things led to the advent of the direct market and the change in focus of the comics being produced and the downward spiral of sales that resulted. The factors that led into the decline were occurring before video games and cable TV and occurred independent of their development. You are giving video games and cable TV the ability to affect comics a priori, in your view they were causing problems before they were introduced into the market, which I just don't see. Did video games and cable TV change the dynamics, sure, but the problems in the industry were already there and the decline was already taking place. Did it possibly speed things up or expose the problem? Sure, but it was not the root of the problem, that was already in place before they came along. If those things were going to kill comics, then the advent of television in the 1950s would have killed comics already, did tv have an affect, sure, but the advent of television changed the entertainment landscape far more than cable or video games did, and comics were still viable in the boob tube era. -M
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Post by Icctrombone on May 28, 2016 7:35:35 GMT -5
Dips in sales doesn't reflect the quality of the comics, but it does reflect what people want or are willing to spend money one. You say people want soap operas and always have, except soap operas have all but disappeared in modern American entertainment-all the major networks use dot fill the entire afternoon of programming with soaps, and then prime time soaps, then the Soap Opera network rebroadcast them for people to watch and a cottage industry of magazines covering the soaps emerged, and now for the most part, it's all gone-daytime soaps died because American consumers interest in soaps as an entertainment form dried up.
I wonder if the disappearance of soaps is more due to the short attention span of the public today. This generation wants a quick payoff, not a slow burn. As for comics being top seller at 85k, The price point is the problem. 4 bucks for one 20 page comic is a lot.
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